At the very heart of my design process is the desire to adequately solve problems by moving from the unknown to the specific. I believe that research is the most important aspect of my work, and becoming (or consulting) a subject-matter expert is the only way to fully develop creative solutions.
If I do not know the story I am trying to tell, how can I expect anyone to listen?
If I do not know the story I am trying to tell, how can I expect anyone to listen?